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Yumesdk log Download Now Download Download to read offline. Psychologie voor de management assistent. Evaluation Question 3. Projeto tics. In order for publishers to serve ads across multiple video player platforms, it is desirable for the industry to come up with a set of common standards.
The VAST 3. The VPAID specification provides a communication protocol between ad units and video players that enables rich ad experiences and detailed event reporting back to advertisers. The VMAP specification provides a protocol that allows content owners to describe where ad breaks should be placed in their content when they do not control the video player or the content distribution outlet. Essentially, VAST is a video ad-serving template that provides a uniform way for advertising data to be transferred from ad servers to video players independent of any technology.
That is, just as HTML enables web browsers to display websites from any web server, VAST enables video players to display ads from any video ad server. In general, the ad-serving process supported by VAST involves the video player requesting a video ad, displaying the VAST response and sending tracking information for ad impressions and other events back to the server.
This can be done directly between the video player and one ad server usually the publisher's or between the video player and multiple ad servers. Linear ads are typically served as video, but may also include static images, that play for a set duration at linear points along the timeline of the content video. They may play before the content video starts pre-roll , at a break during the content video mid-roll , or after the content video post-roll. Nonlinear ads usually cover the top or bottom fifth of the content video and are typically text or static images that display for about seconds.
Companion ads are served with linear or nonlinear ads, but are displayed outside the video player. A Companion Ad is commonly displayed as a standard banner or rich media ad, but can also be a skin that wraps the video ad experience.
One or more Companion ads may be served with the originating video portion of the ad, or the Master Ad. While VAST provides a common ad response format for video players to enable video ads to be served across all compliant video players, it does not provide stand-alone support for rich interactivity.
VAST alone only supports relatively simple in-stream video ad formats that are not executable. These simple ad formats do not provide an interactive user experience, and do not allow the advertiser to collect rich interaction details. In consequence, VPAID opens a line of communication between an executable ad unit and a video player, making it possible for the two to interact.
The goal of a CDN is to serve content to end-users with high availability and high performance. CDNs serve a large fraction of the internet content today, including web objects text, graphics and scripts , downloadable objects media files, software, documents , applications e-commerce, portals , live streaming media, on-demand streaming media, and social networks.
Content providers, such as media companies and e-commerce vendors, can pay CDN operators to deliver their content to their audience of end-users. Besides better performance and availability, CDNs also offload the traffic served directly from the content provider's origin infrastructure, resulting in possible cost savings. While most early CDNs served content using dedicated servers owned and operated by the CDN, there is a recent trend use a hybrid model that uses peer-to-peer P2P technology.
In the hybrid model, content is served using both dedicated servers and other peer-user-owned computers as applicable.
An increasing number of internet network owners have built their own CDNs to improve on-net content delivery, reduce demand on their own telecommunications infrastructure, and to generate revenues from content customers. This might include offering access to media streaming to internet service subscribers.
While SDKs have been proven to be valuable, there is room for improvement. One problem is the difficulty of integrating an advertiser's SDK with a publisher's video player.
For example, a website publisher must integrate SDKs, sometimes from a number of different advertisers, into its video players before delivering them to the users. This can be a time consuming process, and must be repeated as new versions of the advertisers' SDKs are released. This can be even more daunting for App developers, who would have to update their apps to keep up with advertiser SDK updates. As a result, many publishers limit the number of SDKs that they will support, and may continue to use older, less effective SDKs rather than go through frequent updates of their video players.
These and other limitations of the prior art will become apparent to those of skill in the art upon a reading of the following descriptions and a study of the several figures of the drawing.
In an embodiment, set forth by way of example and not limitation, a video player device with run-time SDK integration includes a digital processor, a screen coupled to the digital processor, a network interface coupled to the digital processor, and non-transitory digital memory coupled to the digital processor. The non-transitory digital memory includes code segments that are executable on the digital processor for: a obtaining a run-time Software Development Kit SDK from a Content Delivery Network CDN server via the network interface when it is time to display a video advertisement ad on the screen; and b making an ad request to an ad server via the network interface using the run-time SDK.
In certain, non-limiting examples, the non-transitory digital memory further includes code segments comprising a video player operative to display an ad on the screen that is received as an ad response from the ad server.
A mobile platform video player device with run-time SDK integration, set forth by way of example and not limitation further includes code segments that are executable on the digital processor to implement a mobile platform application App. In an embodiment, set forth by way of example and not limitation, a method for improving video ad display on a video player device includes: a providing a video player device including a digital processor, a screen coupled to the digital processor, a network interface coupled to the digital processor, and non-transitory digital memory coupled to the digital processor including code segments implementing a video player; b obtaining a run-time Software Development Kit SDK from a Content Delivery Network CDN server via the network interface when it is time to display a video advertisement ad on the screen; c making an ad request to an ad server via the network interface using the run-time SDK; and d displaying the ad using the video player.
In an embodiment, set forth by way of example and not limitation, a Content Delivery Network CDN server includes, a digital processor, a network interface coupled to the digital processor, and non-transitory digital memory coupled to the digital processor including code segments that are executable on the digital processor for: a receiving a request via the network interface from a video player device for a run-time Software Development Kit SDK ; and b sending the run-time SDK to the video player via the network interface, whereby the run-time SDK is configured for automatic integration with the video player device.
In certain example embodiments, the latest version of a run-time SDK is downloaded from a CDN server and integrated with a video player to improve the performance of the video player device.
Also, a publisher no longer needs to worry about upgrading its video player software due to the release of new versions of advertisers' SDKs in that the latest versions of the SDKs are downloaded from the CDN server at run-time. These and other embodiments, advantages and features will become apparent to those of skill in the art upon a reading of the following descriptions and a study of the several figures of the drawing.
Several example embodiments will now be described with reference to the drawings, wherein like components are provided with like reference numerals. The example embodiments are intended to illustrate, not limit, concepts disclosed herein. The drawings include the following figures:.
In this example, the system 10 includes one or more user client devices such as a smartphone 12 , a tablet computer 14 and a computer 16 , a number of servers including an ad server 18 and a CDN server 20 , all of which are connected to a network User client devices can be any devices that are operated by users and connected to network 22 by a communication link, such as a wireless or wired link. A client device can perform a variety of functions, including performing communications with other devices and running applications on the device that receive input from the user and provides output to the user.
About yume usage data Our market share and usage data is crowd-sourced. However, this doesn't invalidate our statistics, because the power law property of app downloads means that the vast majority of all downloads is generated by a relatively small number of popular apps, which we all cover.
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