Baldwin was furious, but Peet's continued to thrive, and the two locations on Chestnut Street in the Marina District are both still open. After making it through district and regional competitions, top-notch baristas are invited to compete in a national competition where they are judged on technical quality and taste. Contestants are given 15 minutes to prepare three drinks for the panel of four judges: an espresso, a cappuccino, and a signature beverage.
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Alexandra Brown. Peet trained his employees in how to "cup" coffee, which is similar to how experts evaluate wine — coffee is smelled, tasted, and judged based on a variety of factors. Peet said that the coffee beans had a language, and he's credited with being the one who taught people how to listen to that language, ushering in a new era of American coffee , where every sip and sniff was something to take seriously.
Unlike Peet's Coffee protege Starbucks, which has close to 14, stores in the United States alone , Peet's has kept things relatively small, with only around stores in the U.
But the number of stores isn't the only metric for company value, especially in this case. Peet's started out selling coffee beans, and these days their bags of roasted coffee beans are still sold in more than 14, grocery stores nationwide. This might be why, in , they were sold to German company Joh.
Peet's retained its management team and employees after the sale. The conglomerate that bought the coffee company was at the time best known for owning beauty brands like Coty and luxury goods company Labelux, which might be why some people who thought initially that Starbucks would go after Peet's when it went public, were surprised by the sale. They must have had coffee on their mind, however, because in JAB also bought Caribou Coffee , a chain of cafes that has nearly locations globally.
The original Starbucks location is an international tourist destination to this day, with lines hundreds of feet long queuing up outside the shop in Seattle's Pike Place Market. Some guests stand outside the store for hours waiting to order a drink. But real coffee fans would do better to venture south to Berkeley, California, where the original Peet's Coffee is still in operation today. After all, the original Peet's is what inspired the original Starbucks to begin with, and it apparently has held on to the laid back, hippie vibe that made it so famous.
While the original Starbucks is more of a busy tourist destination than a functional coffee shop, the original Peet's Coffee is considered to be a staple for coffee lovers in the neighborhood to this very day.
The shop is just steps away from the UC Berkeley campus and close to downtown Berkeley, and it's had a steady stream of students, professors, and locals walking through its doors for decades now. Those who do want a little history with their java will be pleased to know that there's a museum in back of the original Peet's, featuring old photographs, newspaper clippings, and vintage coffee making equipment. Though lines get long in the mornings, apparently the cafe calms down midday, so you can sip your coffee while contemplating the chain's place in history.
A lot of people think of Peet's as the little coffee shop that could, a small chain of less than stores that made a name based on the quality of its coffee alone.
But like any other business venture, Peet's has its eyes set on expansion, or at least it would seem so when you start to dive into their business history. Peet's began as a small indie coffee company, but they started acquiring brands in the s.
First, they bought Mighty Leaf tea in , a company sales in the double-digit millions that specializes in blended teas with unique flavors. Now, its the signature tea brand brewed and served at Peet's Coffee cafes. In , they decided to dip their toes into darker roasted waters — namely, they acquired two new coffee companies.
Intelligentsia, from Chicago, specializes in high-end coffee, while Oregon's Stumptown is know for being a pioneer in serving and bottling and selling cold brew. Even though Peet's started out with tons of credibility in the coffee industry, by the time it bought these two coffee companies, some customers were concerned. Some fans wondered whether the acquisition would ruin the quality of their fave indie roasters, but others were enthusiastic, hoping that joining with Peet's and gaining access to their resources would help bring their favorite coffee to the rest of the world.
At first, it might sound like the founder of Peet's Coffee lived a charm life.
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