How old is geico gecko

There are many varieties of geckos and all, except those species in the Eublepharidae family, lack eyelids so they cannot blink. To keep their corneas clean, they lick them. Real-life geckos are just as fascinating. They have suede-like skin and come in species of various sizes and glorious colors. Since then, a variety of performers have voiced the role of the Gecko, including British actor Jake Wood.

This enterprising gecko loves to tell people how GEICO can help them save money on car insurance, and he does it in a very approachable way.

Insurance advertising can be tricky, because no one really wants to buy insurance, and it has no tangible benefit until, at some point in the unforeseen future, you need it. Most people see insurance as a necessary evil, and because of that, it has been historically difficult to market. Over the years, more and more humorous insurance campaigns became a reality, including the Aflac Duck and Flo from Progressive Insurance.

Remember the commercial that pitted the Chihuahua against the Gecko in a spokesanimal audition? As Americans, we love our advertising animals!

In a national survey, the most popular animals used in advertising were cat, turtle, elephant, eagle, salmon, trout, butterfly, robin, swan, horse, and dog. The policies aren't cheap and it's painful to write those cheques year in, year out. Historically, the majority of insurance companies advertised the same way: Either a straight-ahead litany of the facts, or a sombre voice using a spoonful of fear to warn you about the hazards of life.

Then insurance marketing was completely disrupted by one company that opted for a new approach: Big-time humour. That was a big problem for Geico as the insurance company was about to roll out a big new television campaign. They chose a gecko because "Geico" had often been mispronounced as "Gecko. From that point on, insurance marketing took a big turn. More humorous campaigns started hitting the air, including the Aflac Duck, the "We are Farmers" campaign and Flo from Progressive.

The strategy behind Progressive's commercials, using their bubbly, spokesperson, Flo, is to try to humanize insurance, making the complicated process approachable. And he looks a lot more real than he's looked before. Fictional Characters Wiki Explore. Popular pages. Most visited articles Cathy Simms John J. Clef Michael Scott Stat.